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TV Key
A TV Key is a mechanism for any advertiser or content owner to link consumers to specific interactive television destinations, including enhanced TV applications, from media delivered over broadcast or broadband networks 〔The IBC Daily, Sept 11, 2008, p86〕〔The Official Guide to IPTV @ IBC2008, published by IBE, Sept 2008, pages 20, 21, 25〕 TV Keys can be embedded in any video stream 〔The Official Guide to IPTV @ IBC2008, published by IBE, Sept 2008, pages 20, 21, 25〕 and can be used as an on-screen call to action. TV Keys can also be displayed in newspaper advertisements and other printed collateral.〔Broadband TV News, October 25, 2007, http://www.broadbandtvnews.com/index.php?s=miniweb〕 A TV Key associates a brand or memorable word with a numeric code. Viewers enter the TV Key word by matching the letters to numbers on their television remote control.
A TV Key is a feature of the open, standards-based interactive TV services platform provided by Miniweb Interactive and can be used with interactive TV services over multiple television network types 〔The Official Guide to IPTV @ IBC2008, published by IBE, Sept 2008, pages 20, 21, 25〕 including satellite TV 〔Broadband TV News, April 29, 2008, http://www.broadbandtvnews.com/?p=4646〕 and digital terrestrial television.〔InformiTV, October 25, 2007, www.informitv.com〕 By entering a TV Key through their remote control, the television viewer can access additional video services or interactive content authored in wTVML and presented as a TV Site.〔The Official Guide to IPTV @ IBC2008, published by IBE, Sept 2008, pages 20, 21, 25〕 For this reason, TV Keys have been described as “numeric shortcuts to online services that can be accessed through a television remote control”.〔InformiTV, October 25, 2007, www.informitv.com〕
A TV Key is viewed as one element of a converged broadcast and broadband experience that provides personalized web-style interactivity for television viewers on the TV.〔The IBC Daily, Sept 11, 2008, p86〕 It has been designed to encourage usage of an interactive television services and video.〔The Official Guide to IPTV @ IBC2008, published by IBE, Sept 2008, pages 20, 21, 25〕
TV Keys have been available since April 2008 on the UK satellite TV provider Sky Digital (BSkyB). The TV Key service is available to all Sky subscribers through the interactive menu and all channels.〔Broadband TV News, April 29, 2008, http://www.broadbandtvnews.com/?p=4646〕 TV Keys allow broadcasters, television network operators, content owners and advertisers to deliver new services that monetize the way viewers interact with the television.〔Broadband TV News, Sept 6, 2008, http://www.broadbandtvnews.com/?p=7855〕
== References ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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